January is National Mentoring Month! If you’re in the candle industry, whether you’re an artisan, a salesperson, a marketer, or in wholesale, you can benefit from having an experienced candle maker as your chosen mentor. Especially if you are starting a candle business or are at a point in your business growth where you just feel stuck, a candlemaker mentorship relationship is ideal. Mentors are there to support you, empower you, and help answer those thorny questions that Google just won’t help with. Annie, founder & CEO of NaturalAnnie Essentials offers 1-on-1 guidance and clarity calls to those in the candle business that need a little help. Annie has grown her candle company from her home kitchen, basement, and garage, to now her beautiful candle studio that house their production, fulfillment, candle bar, and events. Here are five awesome benefits of choosing a candlemaker as your mentor if you’re in the candle industry.
Places you may have seen Annie and her brand NaturalAnnie Essentials:
- The New York Times : Small Business Wins on TikTok
- Boston Business Journal
- NBC Connecticut
See more HERE.
1. A Candlemaker Will “Get It”
If you’re a candle business owner and you’re looking for a mentor to help you get through it, choosing any old business-minded mentor won’t be as beneficial to you as a candle maker. An experienced candle maker will understand the unique demands, challenges, and opportunities that come with owning and operating a candle business. This will ensure that your mentorship advice is customized and tailored to your industry.
2. Nail Down the Minutiae of a Candle Business
When the day to day details of running and scaling your candle business get to be too much, you really need a mentor to help break things down for you. Having an experienced candle maker as your mentor gives you an opportunity to nail down some of those nitty-gritty details. Questions big and small can be answered by a candle maker. So, you don’t have to fret about small questions like “which wicks should I use?” or big ones like “where should I be looking for my audience?”.
3. Get Support on Your Journey
Running a business can be hard, especially if no one around you owns a business or is familiar with candle making and the candle industry at large. A candle maker with experience acting as your mentor can provide support as you go through your business journey. And, you can be sure that an experienced candle maker has been there and done that for any issue you are having with your business.
4. Save Money With Tips and Tricks
Consulting a mentor can save you money in the long run! If you’re a candle maker in addition to running and owning your business, you may learn a few things from a more experienced candle maker that can save you time and money. One reviewer of the 1-on-1 call with Annie states that she had “a major concern surrounding hot scent throw and tunneling.” and that, “Annie gave me tips and tricks that will save me a lot of time and money!”
5. Get That Extra Nudge Toward Growth
If you’re struggling and feel underwater in your business, you may just need a little extra push to help you and your candle business grow. Annie can provide the mentorship and guidance needed for you to take your business to the next level, because she too has been there, and has grown her company to an international brand.
Here is your change to get on her calendar, level up your candle business and get the clarity you need!