Interested in featuring NaturalAnnie Essentials in your magazine, blog or on your podcast? Reach out to info@naturalannieessentials.com with details about your request & we'll get back to you!

 PRESS AND PODCAS APPEARANCES NATURALANNIEESSENTIALS

DIGITAL MEDIA

The New York Times : Small Business Wins on TikTok

Natural Annie

 

 

NaturalAnnie
@Naturalannieessentials
5681k followerstiktok for small business

NaturalAnnie Essentials, a soy candle and aromatherapy company in Bridgeport, Connecticut, needed to “capture new business.” Founder Annya White-Brown jumped on TikTok when "bored in the house" videos were trending in 2020. But she didn't know what to do or expect when she tried to post a video with her husband and kids. “I knew I wanted my brand to be part of a platform in a way that was true to us,” says White-Brown.
.
At first, the family’s videos didn’t gain much traction. But the combination of adding sound to the behind-the-scenes shenanigans at their work studio, using a mix of home decor and lifestyle hashtags and using trending TikTok videos was essential to organically targeting and growing their 5,000-plus candle-loving community. White-Brown’s audience continues to expand thanks to TikTok’s paid ads in her marketing, which White-Brown says accounted for 30 percent of NaturalAnnie Essentials’ social media platform sales.
small business tiktok


TikTok to hold workshop series for New England small businesses 

TikTok will hold a 20-event workshop series, including three national sessions and 17 regional sessions run in partnership with local business organizations, to help New England business owners grow their company on the social media platform.

BOSTON BUSINESS JOURNAL

 

BLACK OWNED BUSINESS OWNER ANNIE OF NATURALANNIE ESSENTIALS

AS SEEN ON

 Good Morning America Deals & Steals! Shop the featured candles HERE.

PRINT MEDIA

In Her Studio Magazine: Spaces & Stories Of Creative Women - Candles & Color with NaturalAnnie Essentials

in her studio magazine candles and studio feature

in her studio magazine candles and studio feature

 Connecticut Magazine: Home & Living

 connecticut magazine naturalannie essentials candle feature

 

 

 

Essence Magazine April 2019 Beauty Faves

AS SEEN IN ESSENCE MAGAZINE NATURALANNIE ESSENTIALS


PODCAST APPEARANCES

BLOG FEATURES

The Handshake Wholesale Marketplace Blog

wholesale marketplace blog

The Faire Blog

Annie in Candle Studio

 

Brown Skin Women 

In Support Of

Yours Truly Yinka

Melanin &  Sustainable Style